At first glance, Kim Soohyun and Gold Medal may seem like one entity, but they have slightly different paths to take for survival and sustainability. Kim Soohyun must, above all, remain free from legal risks, while Gold Medal is a business that can only continue by preserving his marketability. As a result, their legal issues have become tangled, and both sides have missed critical moments, getting caught up in matters like cease-and-desist letters and the minor frame.
Now, it’s not something that can be defended by saying they only held hands when they were minors or by asking the public to believe in his selective memory. There’s nothing more frightening than societal conventions. If Kim Soohyun had, even if unwilling, simply visited the funeral home, offered his condolences, and said, “Mother, don’t worry about the cease-and-desist letter,” perhaps this hellish situation would not have unfolded. It’s a pity that he doesn’t have someone like Baek Yong-jun from KeyEast, a brother who can foresee the future and guide him.