[theqoo] KIM SOOHYUN → IM YOUNGWOONG CONTROVERSY "BANKS THAT SPENT 166.3 BILLION WON ON ADVERTISING ARE ALSO IN TROUBLE"

Even after pouring billions of won into star marketing, sometimes advertisers find themselves caught in a bind due to problems with the star themselves.

Previously, BizKorea reported on March 26 that Im Youngwoong had his penthouse in the Mecenatpolis complex in Hapjeong-dong, Mapo-gu, Seoul, seized due to unpaid local taxes in October of last year. [...]

In response, Im Youngwoong's agency, Fish Music, explained to Newsen, "Im Youngwoong's residence is located on the third floor, not on the first or second floor where the mailbox is at the entrance, so he was unable to check his mail for a while and did not receive the local tax notice. As a result, he received the seizure notice." The agency further explained, "Upon realizing the issue earlier this year, he immediately paid the taxes, and the seizure has now been lifted."

However, as celebrity tax arrears issues have been coming to light recently, some people feel that Im Youngwoong's explanation isn't entirely satisfactory. Some netizens pointed out that Im Youngwoong is a model for Hana Bank, saying, "How can a celebrity who owes taxes be a model? It makes me lose trust," "Instead of spending money on celebrity appearances, invest it in services," and "I'm tired of celebrities making excuses about not knowing about their tax arrears."

According to the Financial Supervisory Service's public disclosure on the 15th, Hana Financial Group spent 1.6638 trillion won ($1.01 billion USD) on advertising expenses in the third quarter of last year. Hana Bank successfully signed Im Young-woong as a model, and his fan club, "Hero Era," flocked to the bank’s branches to receive posters and photo cards as part of promotional events. Furthermore, the 15-second YouTube ad featuring Im Youngwoong for Hana Bank has surpassed 18.08 million views as of the 26th.

[...]

Coincidentally, around the same time, Shinhan Bank is also facing difficulties due to allegations of actor Kim Soohyun's und***ge dating. Kim Soohyun has worked as a model for 16 companies, including Dinto, Tous Les Jours, Shabu AllDay, Shinhan Bank, Eider, Jo Malone London, Prada, Homeplus, and K2 Korea. [...] On the 13th, Tous Les Jours announced they would end their modeling contract with Kim Soohyun, and advertisements featuring him were removed from K2 Korea's and Eider brand's website and social media. Kim Soohyun's photos were also removed from Shinhan Bank's social media, where images of current and former models such as New Jeans and Cha Eunwoo could still be seen.

It seems that advertisers, especially in a market driven by the popularity of young stars, are finding it increasingly difficult to identify "gems" that won't cause any scandals.

source: https://v.daum.net/v/20250326170712116

original post: here

1. They're both way too rich, so go get the penalty fee

2. Stop spending your money on advertisement, these are so useless

3. I still don't understand why banks have to use models. Use that money to print calendar and distribute them instead tsk tsk. What a waste of money

4. Stop spending money on advertisement, and use it to pay back to your customers instead ㅡㅡ

5. Stop using money on ads f*ck, seriously use that money to increase our savings interest instead

6. Why not repay your customers? Why use it on useless things like that

7. Both of their image...D*mn ㅜㅜ

8. So why are you using models?

9. Go give that money to increase interest

10. Model fees are such a waste, increase our interests