[theqoo] HYBE'S Q1 AND Q2 ADVERTISEMENT AND ENTERTAINMENT EXPENSES

(In thousands of won)

1st row: Entertainment expense (1.87B won = ~1.355M USD)

2nd row: Advertising expense (5.54B won = ~4.02M USD)

Columns from left to right: Jan - March | April - June | Total

For reference, April to June was the period (yellow columnds) when the controversy over Min Heejin's breach of trust was causing chaos, and at the same time, it was also during NewJeans' promotional activities.

Ah, of course, I just think it's a coincidence!

+ Comparing with same period last year

Advertising expense increased by 37.26% compared to prior year

Entertainment expense increased by 276.45% compared to prior year

original post: here

1. What's with their advertisement expenses??

2. They need to pay journalists so~

3. Seriously, what a coincidence!! How can it be so coincidental?

4. The entertainment expenses is so obvious. Just looking at how much HYBE media plays, it doesn't even surprise me

5. That entertainment expenseㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ

6. Not surprised

7. Seems like they really worked hard at playing golfㅋㅋ

8. But the entertainment fee may be high, but even if you just eat with a real client, it's an entertainment fee, and everyone in the company travels...?

9. How can they increase their entertainment expenses by 270%?

10. They are so transparent, phew

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