[theqoo] E-LAND NEW BALANCE, APPOINTS AESPA WINTER AS THEIR NEW AMBASSADOR

New Balance, a global sports brand operated by E-Land, announced today that it has selected Winter, a member of the fourth-generation K-pop girl group aespa, as its new model.

Along with the announcement of Winter, New Balance released a sneak peek of its "New Balance, Time to Winter" campaign video.

The campaign is based on the New Balance Active Down and Winter, which signifies that it's time to get ready for a brighter winter.

"We are pleased to partner with Winter, a versatile K-pop icon," said a representative from New Balance Korea. "Together with Winter, we will share the value of innovation that New Balance pursues with a wider audience and showcase various brand activities."

Winter is wearing the Women's Active Short Goose Down and Glossy Ribbon Duffel Bag in Silver.

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original post: here

1. Cute♡

2. This has nothing to do with IU. IU is their global ambassador and she's the model for one of their lines

3. She matches

4. I hope that IU and Winter would shoot an ad together...

5. Oh IU and Winter kinda have similar vibesㅎ So IU is still a model too

6. Winter is too cute

7. Ah pretty

8. ㅋㅋㅋㅋㅋㅋ IU is still an ambassador~ Winter suits it so much too

9. Oh she matches New Balance

10. Winter suits it. She kinda has that sporty image

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