[theqoo] ILLIT, ONE CERTAIN THING THAT THESE INNNOCENT GIRLS WILL SHOW IN THE NEWS REPORT

The success factors for these girls can easily be identified, even by those who are not industry insiders. With the full support of their parent company, HYBE, they launched a large-scale promotion and combined it with the public appeal of the music that HYBE has accumulated over time. The visuals of the young and talented members are charming, and their songs are addictive enough that once you hear them, you want to listen again. For this reason, ILLIT burst onto the scene immediately after their debut.

However, their success came with pain. A certain remark prevented them from being able to see their success purely as such, constantly tormenting the group. Last April, former Ador CEO Min Hee-jin stated that ILLIT had copied NewJeans, leading to tags like "plagiarism" and "derivative" being attached to ILLIT. The ones who suffered the most from the dispute between Min Hee-jin and HYBE were these five girls. The essence of this incident was a power struggle within the management structure, but for the sake of entertainment, the name ILLIT was actively used and sacrificed by the media and the public.

The mention of plagiarism by Min Hee-jin was nonsensical and lacked sufficient evidence, and even from a non-expert’s perspective, it was an irresponsible comment considering the general trends in the music industry. Music, especially idol music, typically follows trends. While only a few create and lead trends, there are virtually no origins that can be called original. Music is about being reinterpreted and recombined.

Thus, ILLIT is obviously not guilty and has no charges against them. However, they bore the responsibility and took the arrows. While "Magnetic" was gaining popularity, they had to endure ridicule in online communities. In that situation, the members continued to perform, singing, dancing, and smiling in front of the public.

On the 21st of next month, ILLIT's new song will be released. Many are paying attention, and the next step is divided between success and failure. In their promotional video, ILLIT stated, "ILLIT wants to continue on its own path." They don’t need to be better than "Magnetic," nor do they need to perform perfectly. Just maintaining their current level is enough.

Being the target of criticism and mockery is harder and more painful than one might think. These young girls endured this while preparing for their next album. In the new album, which contains "the story of finding my own answers and running honestly," one change they can surely show from their experiences of hurt is the growth that inevitably occurs when one overcomes pain.

source: https://m.entertain.naver.com/article/465/0000008811

original post: here

1. The low mediaplay already

2. They're becoming unlikable

3. They'll keep being shoved in the "victim" position but it will not help them at all

4. Of course ILLIT is not at fault at all, but the biggest victims here are NewJeans, you're saying that NewJeans are at fault...?

5. If they have no skills on their own so they rely on plagiarism, they should expect the backlash ...

6. F*ck can HYBE stop using young kids? Who even use young kids as a shield f*ck ㅋㅋㅋ

7. I really don't feel any animosity against ILLIT's members but damn... This makes it hard for me to support them. I just don't think that any of HYBE's future female idols will do good

8. If I were ILLIT's parents, I'd drag them out of the company f*ck...

9. What about clarifying following NewJeans' anti account?

10. Do they know anything else aside from mediaplay?

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