[theqoo] BANG SIHYUK WHO SAID THAT THERE WERE NO DEEP MEANING BEHIND HYBE'S MISSION STATMENT

"Q. What is the meaning of the mission statement HYBE?

A. HYBE is reminiscent of the pronunciation of HIVE, which means beehive, but it doesn't really have a specific meaning. We chose a neologism that doesn't have a specific meaning.

Q. Why did you use a neologism in your mission statement?

A. The reason why we didn't put a big meaning in the mission statement is because we can't define what we're going to do in the future. HYBE is a music-centered company, but we believe that in order to grow in the future, we need to expand by trying various things and fusing them together. But if you define something in advance in the mission statement, it's hard to try to deviate from that path. We didn't want to limit ourselves in a situation where we might do something different from our mission statement or something that has nothing to do with it at all. So we chose HYBE because we don't want to be limited by the mission statement, we just want to put our DNA in it and leave the door open to various possibilities."

From: https://www.ey.com/ko_kr/entrepreneurship/eoy-kr-winner-master-2023

original post: here

2. Healing Yourself Brain Education

3. Healing Yourself bullsh*t bullsh*t

4. Even the '꾀끼깡꼴끈' has meaning so how can 'HYBE' have no meaning? (T/N: a lot of netizens are pasting this comment. '꾀끼깡꼴끈' was an intelligible phrase that was hanging over the Daeyeon Tunnel of the Busan Expressway and became a hot topic. Turns out, it meant To establish our identity as an entity with public goodwill, we need to have Ggwe (wisdom), Ggi (energy and talent), Ggang (courage), Ggol (design), and Ggeun (networking)." - See ref below)