[theqoo] THE REASON WHY RIHANNA'S MAKEUP BRAND IS HITTING SUPER DAEBAK

Singer Rihanna launched Fenty Beauty in 2017

And the brand's motto is "Beauty for all"

The black Youtuber made a review of it

The lighter one is the powder she originally used, and the one on the right next to it is a Fenty Beauty product.

Even bright products are said to be the darkest color range among products sold in the market.

Powder

Foundation

they have shades from 4~50

They also show you what these shades look like on the skin

Their highlighter

Their cream blush

They always show at least 4 tones of skin to compare with

And they put models of color in the forefront

They have models of all races for their foundation too

After Rihanna's Fenty Beauty, Western makeup brands began posting skin makeup products in dozens of colors and photos of various skin tones.

In fact, the main customer base for makeup said to have a high proportion of people of color, such as blacks and Hispanics.

There are also Caucasian customers who mentioned that they have found the perfect shade for their skin tone mix because they have different conditions (like rosacea, etc.)

There are many reviews that say products that are lighter than your skin can be used as highlighters, and products that are darker than your skin can be used as shaders.

They're not going with "bright-dark" tones but "light-deep"

They've been opened for 4 days and they have already surpassed Kylie Jenner's sales by 4x...

Aside from this, Rihanna's lingerie brand Savage x Fenty also hit daebak

Group shot of the runway models

She directed a lingerie show that can be considered an art show

It is said that the main focus was on the performance surrounding the audience rather than actually walking.

They also had lingerie for men, not only the traditional women lingerie

Actually even the mens lingerie line for Savage x Fenty is always selling out

As expected, they use all different kinds of people in terms of ethnicity and shapes

they even have pregnant models and models with physical disabilities

The launch was so overwhelming that it created a huge shock in the industry, and the representative in the field, Victoria Secret, received so much backlash, they had to release a clarification