[theqoo] INNISFREE'S REBRANDING THAT COULD BE FELT THROUGH THEIR MALE MODELS

Before: actor Lee Minho











After: Seventeen Mingyu

original post: here

1. The vibes of the male models are similar but the CFs are completely different

2. I feel like everything that was unique about Innisfree disappeared

3. This isn't Innisfree anymore. It wouldn't even matter if this was another brand

4. I don't think that the models are the issue. Their vibes definitely suit the nature better how they took everything in an inside studio... it's so bad

5. Why does it look so tacky... what's up with the color scheme?

6. Wow the new branding f*cking sucks

7. It's my first time seeing a model that fits beauty brand this bad

8. The model doesn't fit the rebranding...

9. Tacky and countrified...

10. The natural concept was way better

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