When BTS member V was selected as a global ambassador for luxury brand Cartier, the box office guarantee check proved its powerful influence.
[...]
Arnaud Carrez, Chief Marketing Officer of Cartier, said, "We naturally chose V to express the charm and aura of the Panthere. V, full of personality and intense feeling, makes choices guided by his creativity as a dancer, musician, and art lover, and shows only his own style and elegance."
When it became known that V had been selected as Cartier's global ambassador, the Cartier website was down for a while due to a surge in traffic in just a few minutes, bringing a surprise.
The global fashion & lifestyle magazine 'Highsnobiety' announced that along with this news, fans were visiting online stores and buying all of the necklace worth $26,700 (KRW 34.4 million) worn by V in the Panthere campaign.
Starting with France, Cartier's global online sales outlets in the UK and other countries are notifying that the fender necklace worn by V is sold out immediately and can be purchased when it is restocked.
On social media, enthusiastic fans who couldn't wait for the delivery period ran straight to the Cartier store and verified the Cartier product they purchased, proving V's influence.
Brand Finance, an economic analysis agency, reported that Celine showed a rapid growth of 51% after recruiting V as the new face of the brand, so V is expected to play an active role as a Cartier ambassador.
original post: here
1. I was missing 100won so I couldn't buy it ㅜㅜㅜ V is amazing (t/n: 1 cent)
2. Wow he's honeslty impressive
3. V's influence is insane
3. Hul daebak, he suits Cartier so well, and the red suit and blonde hair is also alook
4. Brand Finance, an economic analysis agency, reported that Celine showed a rapid growth of 51% after recruiting V as the new face of the brand. Wow daebak!
5. Wow this is so impressive
6. We'll get to see a bunch of 'proof' pictures soon, everyone is rich aside from me 😭😭😭
7. As expected V suits Cartier perfectly
8. Wow he's awesome
9. His birthday supports are also just as impressive
10. That Panthere necklace is just as extravagant as V's face. He really suits these kinds of over the top accessories perfectly
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