[theqoo] IZM APPRAISE TAEYONG'S SHALALA

Izm/Han Sunghyun is a well-reputed music critic in Korea for his controversial takes

NCT's influence on the boy group market can be summarized in two ways. They upgraded of the status of rap, which had been neglected in idol music, but it also setback the popularity of rapwith the general public. The importance of this Taeyong character is great in that he changed the game for SM Entertainment, which was particularly vulnerable in their rap department. It is obvious that his solo title song 'Shar La La' follows the pattern it did.

With a minimalist beat that follows the recent trend, [Taeyong] created a difference from the recent music of his main group NCT 127. It feels like listening to Apple's GarageBand app sample pack or NPR's Tiny Desk stage arrangement, but even the main character is buried in the sound, so it's not pleasant to listen to. The flow that cuts off from time to time blocks the appeal of the hardware(?), and the chorus that repeats 'Shalalala Lala' is cringier than humorous. I can kind of understand why this music is not "NCT" but I can hardly understand why this is "Taeyong". Has the 'SM charity system', which routinely releases solo albums for artists with years of experience, became too automated?

original post: here

1. He really hit where it hurts

2. The song sucks

3. I've tried listening to it and honestly got bored, I don't feel anything. His visuals are so extravagant and pretty but the concept failed him

4. No but me too I do music appraisals but his last sentence was honestly the level of a hate comment ㅋㅋㅋㅋㅋㅋㅋㅋㅋ seriously he really got the okay to post this?

5. I watched him on music shows and I felt like his song was way too "underground" it doesn't stick to the ears

6. I don't feel like this was a music appraisal, rather than a singer appraisal

7. I don't understand why he had to deliberately use the word "charity" but it's true that the song sucked ㅜ

8. I was waiting for a song like Baby Don't Like It or Mad City, but this wasn't it ...ㅋㅋ

9. More than anything, the song f*cking sucked

10. But it was a song that was made by Taeyong so it felt like a Taeyong song

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