[theqoo] IVE JANG WONYOUNG AND SEVENTEEN MINGYU'S INNISFREE CFS JUST NOW (FT. PACKAGING)

bypannchoa February 27, 2023



 
original post: here

1. The CFs look cool, what's up with everyone?

2. Is this really Innisfree?ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ seriously so-so...

3. Seems like they want to completely change their image so they succeeded in getting our attentionㅋㅋㅋㅋㅋㅋㅋㅋㅋ

4. I understand what kind of vibe they are going for but the editing is so bad

5. No but what concept is this? They really can't make better use of Mingyu's face...?ㅋㅋㅋㅋㅋㅋㅋㅋㅋ

6. Why is Innisfree like this...?ㅜㅜ

7. Even Innisfree's packaging and design are getting worse.. seriously, what's happening with then....? ㅠㅠ

8. They are definitely succeeding at the noise marketing. I can feel the change in image right away

9. Wow seriously, why is Innisfree doing this?? Their image was so clear, pure and natural so I liked it. Yoona's image is completely gone nowㅋㅋㅋ

10. You can't feel the old Innisfree at all anymore



[instiz] IT SEEMS LIKE INNISFREE'S DESIGNS COMPLETELY CHANGED WITH ITS PRODUCT MOCK-UPS 

First of all, this is their famous Green Tea Seed Serum
After

Before

Their representative beauty item, the Black Tea Youth Enhancing Ampoule
After

Before

This product gets divided opinions but it's famous among the retinol products, the Retinol Cica Repair Ampoule
After

Before

And their Green Tea Standard Line
After

Before

The change in Innisfree's logo
In their early days -> this is their most famous signature logo

And this is when they changed to a simpler logo -> in reality, the shop generated his biggest revenue using this logo

The 2023 new version of the logo

And I was so shocked by Innisfree's home page
It reminds me of that site (T/N: NAVER)

This was one of the reasons why they changed the packaging
(T/N: they changed their packaging to using recycled glass and metal-free pumps which are better for the environment)

original post: here

1. I like their renewal but it was too obviously copied

2. No but why are they doing this? Seriously.... I'm using 5 Innisfree products on a daily basis and I seriously don't even wanna buy them anymore ㅠㅠㅠㅠ They look freaking ugly

3. These look like those trendy items at Olive Youngㅋㅋ maybe they wanted to become trendier

4. They removed everything positive about them

5. These look like vitamin bottles

6. They are becoming even worse than Sulhwasoo

7. The previous versions were all prettier... why did they change it? They are getting rid of the image they've been building up until now

8. ( ꒪⌓꒪)

9. Why did they change it...

10. But when you think of the Green Tea Line in Innisfree, you always think of the color green no?ㅋㅋㅋ sigh...



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